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About Small Victories

Fun, yet seriously delicious wines!

The ladies behind the brand are sisters-in-law Jules and Bec Ashmead. Jules and Bec have worked together in wine for twelve+ years, so know about great wine. Together they decided it was time to team up and make a range of wines that they and their friends love to drink. Wines that are fun, fresh and modern; wines that are ready to drink right now; wines that are just seriously delicious!

The Ashmeads are a proud South Australian family who celebrate the diversity and quality of grapes grown by other South Australian families - real people with a passion for what they do. Find the postcode on the label – this is where the grapes are from.

The company focuses strongly on sustainability. All Small Victories Wine Co wines are vegan friendly. Jules makes the wines at Elderton’s winery in the Barossa, which is certified carbon neutral, has solar power across the production facilities and 100% of the winery water is recycled back onto their vineyards in Nuriootpa.

A key part of Small Victories Wine Co is giving back to the community, partnering with Variety – the Children’s Charity and Trees for Life, which are causes close to both Jules and Bec.

Why the name? The ladies believe in celebrating the small victories each day. When combined, small victories can add up to and cause big changes, whether it be in sustainability, equality or life fulfilment.

Celebrate your small victories today!


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3-5 Tanunda Road
Nuriootpa  South Australia  5355